Regularly publishing fresh content can help drive more traffic to your site. Introducing new people to your site creates opportunities for more conversions. There are multiple reasons to make it a top priority:
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More Frequent IndexingÂ
Search engines use algorithmic parameters to index sites. So a steady flow of fresh content—blogs or landing pages that conversationally use relevant keywords—triggers search engines to notice and
re-rank it.
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New Content Delivers More Keywords
Adding fresh content to your site helps increase the amount of high-quality, organic keywords, improving keyword optimization. New content reminds search engines that your website is relevant to those keywords and will improve search engine positioning and overall search engine optimization (SEO).