FACEBOOK FUNDRAISING PART 2: ADVANCED TIPS FOR SUCCESSIf your nonprofit has yet to try a virtual challenge event on Facebook – don’t worry, you’re not too late! Join us for part two of our Facebook Fundraising Unleashed webinar series with GivePanel, and learn all the best tips to plan the perfect Facebook Fundraising Challenge for your organization. |
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Thanks to one of our partners, we are excited to offer you a free copy of Dr. Dana Suskind’s forthcoming book, Parent Nation, which offers a new look at the neuroscience of early childhood development and how it can guide us toward a future in which all children have the opportunity to fulfill their potential. To get your free copy, sign up here! |
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If you missed our webinar last month about how to get started with fundraising on Facebook, you can still catch the replay! Watch the recording and learn how nonprofits are utilizing Facebook fundraising to drive new donor acquisition and revenue growth. And then be sure to register for Part 2 of this webinar event to be held later this month! |
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Fresh Content Drives Success |
Regularly publishing fresh content can help drive more traffic to your site. Introducing new people to your site creates opportunities for more conversions. There are multiple reasons to make it a top priority:
More Frequent Indexing
Search engines use algorithmic parameters to index sites. So a steady flow of fresh content—blogs or landing pages that conversationally use relevant keywords—triggers search engines to notice and re-rank it.
New Content Delivers More Keywords
Adding fresh content to your site helps increase the amount of high-quality, organic keywords, improving keyword optimization. New content reminds search engines that your website is relevant to those keywords and will improve search engine positioning and overall search engine optimization (SEO). |
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Fresh Content Builds Visitor Loyalty
You wouldn’t continue to read a magazine that published the same stories every month. New content gives visitors a reason to return to your site, updating and informing them, which helps establish long-term loyalty.
Regularly publishing blogs is one of the simplest and most effective strategies to keep your site fresh and relevant. It also educates visitors about your mission, making them more inclined to support your cause, and drives more traffic to your site, increasing opportunities to generate conversations.
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We are proud of our team at NPM and love to sing their praises whenever we have the opportunity. this month, we are pleased to introduce you to... |
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Kristin Castaneda
Senior Grant Manager/Team Lead
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What kind of work do you do for NPM?
As a Senior Grant Manager, I get to help support the missions of nonprofits by managing their Google Ads accounts and working to bring valuable traffic to their websites. I am also a Team Lead which allows me to help other team members at NPM achieve success.
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"Regularly add new, engaging content to your website on topics that relate to the services you provide." |
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What do you like about the work that you do for NPM?
I have always loved working with nonprofits - even before my time at Nonprofit Megaphone. I enjoy that I get to help raise awareness for a wide variety of amazing nonprofit organizations. I also love the team atmosphere at NPM and being able to cheer on/guide newer team members as a Team Lead!
Is there an interesting "Behind The Scenes" story you would like to share?
The work atmosphere at Nonprofit Megaphone is truly wonderfully unique. The team is made up of a group of people who all genuinely care about the organizations they are working with and have a desire to see them succeed.
What is some advice that you would give to future and current clients?
I would recommend regularly adding new, engaging content to your website on topics that relate to the services you provide - or rather, on the issues someone may be facing that would cause them to seek out your services. This allows a wider audience to find your website who may not have thought to search for your organization specifically.
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We Love Referrals - & You'll Love the Perks! |
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The Nonprofit Growth Show
Podcast |
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