Happy New Year! Your monthly newsletter is here!
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Welcome to Nonprofit Megaphone's monthly newsletter!
We are delighted to share what we are working on, resources to help your
organization, and a little bit about the clients with whom we are privileged to work.

How to Plan Effective Fundraising Events

Start the New Year Off With Your Fundraising Events

Everyone likes fun mail — the type of correspondence that doesn’t demand a response or anything in return. You can do this for your donors through thank-you letters for nonprofit donations.

As an essential aspect of running a nonprofit, fundraising can make or break an organization. One of the most tried and true methods for raising vital funds are fundraising events. From dinners, auctions, galas, golf tournaments, and more, it would seem that the only limit on a fundraising event is an organization’s imagination. Although these events can take many forms, it is only through proper planning and preparation that a nonprofit funding event can be effective. That being said, there are a number of useful tips on how to plan effective fundraising events. 

Points to Consider:
  • Determine and Define the Purpose of the Event
  • Set an Event Fundraising Goal
  • Set a Budget and an Agenda
  • Identify and ​Cater to an Audience
  • Prep for Set-Up and Potential Take-Down 
  • Market the Event and Prepare for Sales
  • Practice, Practice, Practice
  • Don’t Forget to Say Thank You
  • Failing to Prepare = Preparing to Fail

If your nonprofit has yet to try a virtual challenge event on Facebook – don’t worry, you’re not too late! Join us for part two of our Facebook Fundraising Unleashed webinar series with GivePanel, and learn all the best tips to plan the perfect Facebook Fundraising Challenge for your organization. 
Thanks to one of our partners, we are excited to offer you a free copy of Dr. Dana Suskind’s forthcoming book, Parent Nation, which offers a new look at the neuroscience of early childhood development and how it can guide us toward a future in which all children have the opportunity to fulfill their potential. To get your free copy, sign up here!

If you missed our webinar last month about how to get started with fundraising on Facebook, you can still catch the replay! Watch the recording and learn how nonprofits are utilizing Facebook fundraising to drive new donor acquisition and revenue growth. And then be sure to register for
Part 2 of this webinar event to be held later this month!  
Fresh Content
Drives Success
Regularly publishing fresh content can help drive more traffic to your site. Introducing new people to your site creates opportunities for more conversions. There are multiple reasons to make it a top priority:
More Frequent Indexing 
Search engines use algorithmic parameters to index sites. So a steady flow of fresh content—blogs or landing pages that conversationally use relevant keywords—triggers search engines to notice and
re-rank it.
New Content Delivers More Keywords
Adding fresh content to your site helps increase the amount of high-quality, organic keywords, improving keyword optimization. New content reminds search engines that your website is relevant to those keywords and will improve search engine positioning and overall search engine optimization (SEO).
Fresh Content Builds Visitor Loyalty
You wouldn’t continue to read a magazine that published the same stories every month. New content gives visitors a reason to return to your site, updating and informing them, which helps establish long-term loyalty.

Regularly publishing blogs is one of the simplest and most effective strategies to keep your site fresh and relevant. It also educates visitors about your mission, making them more inclined to support your cause, and drives more traffic to your site, increasing opportunities to generate conversations.

We are proud of our team at NPM and love to sing their praises whenever we have the opportunity. this month, we are pleased to introduce you to...

Kristin Castaneda 
Senior Grant Manager/Team Lead

What kind of work do you do for NPM?

As a Senior Grant Manager, I get to help support the missions of nonprofits by managing their Google Ads accounts and working to bring valuable traffic to their websites. I am also a Team Lead which allows me to help other team members at NPM achieve success.
"Regularly add new, engaging content to your website on topics that relate to the services you provide."
What do you like about the work that you do for NPM?

I have always loved working with nonprofits - even before my time at Nonprofit Megaphone. I enjoy that I get to help raise awareness for a wide variety of amazing nonprofit organizations. I also love the team atmosphere at NPM and being able to cheer on/guide newer team members as a Team Lead! 

Is there an interesting "Behind The Scenes" story you would like to share?

The work atmosphere at Nonprofit Megaphone is truly wonderfully unique. The team is made up of a group of people who all genuinely care about the organizations they are working with and have a desire to see them succeed.

What is some advice that you would give to future and current clients?

I would recommend regularly adding new, engaging content to your website on topics that relate to the services you provide - or rather, on the issues someone may be facing that would cause them to seek out your services. This allows a wider audience to find your website who may not have thought to search for your organization specifically. 
NPM Blog:
Best Practices
We Love Referrals -
& You'll Love the Perks!
The Nonprofit Growth Show
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Nonprofit Megaphone · 1811 W 21st Pl, Suite 2 · Chicago, IL 60608 · USA
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