Blogs are one of the most effective ways to ensure that your site consistently provides fresh content to draw more traffic. With millions of blogs saturating the internet, you may think a blog won’t make a big difference for your organization, but that’s not true. Organizations that blog report 97% more links to their website and 434% more indexed pages in search engines! However, it’s essential to format your blogs for easy reading to get the full benefit.
Even the most well-written blog with stellar content won’t deliver if it’s challenging to read. For example, dense text in a small font lacking a visual component isn’t very inviting. Also, keep in mind that many people scan blogs, so organizing content ensures visitors see your main points.
5 Tips for Blog Formatting
Write short paragraphsBreak up text with bold, large headings
Bold keywords the first time they appear
Use bullet points or numbers to break up long sections of text
Consider including a table of contents to direct readers to sections
Formatting blog content to make it more readable can strengthen the user experience. As a result, your chances of ranking higher on Google also improve. Be sure to take the time for this very important step when posting new articles to your website!