A letter from Paul to Doc
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This newsletter is an experiment of sorts: Doc and I email each other weekly, with you lovely people bcc’d. Please hit reply if you’d like to talk to me about anything I cover below. Also 🎉 this email is going out to >500 people. Thanks for sticking with us, those of you who have!

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Doc,

It’s pretty rare that you get to say: "we’re done", but for some definition of that, it feels like we're now presiding over two pieces of software that, for all intents and purposes, are done.

That’s not to say that "we" are "done": it feels like there’s more work to do than ever. It’s fair to say that sales and marketing have never been our strong points. We prefer to make, to get our hands dirty, and to iterate the products. The problem with that is: it’s infinite, and it’s intangible. You can get lost in it. And we do.

Sales and marketing is actually tangible: you tell people about your products, people buy your products, and income goes up. So, here’s the plan: for September, October and November, we focus most of our founder hours on sales and marketing, with the goal of talking to more people, and attracting more customers. Are you ready?

The first of our efforts is "Vito for events". We built Vito with flexibility in mind. You can use it for livestreaming, for blogging (to a point), or just for showcasing your product, your team, your service. But most folks know us for event software, and by extension, most folks have bought Vito for events. So we made a "Vito for events" page. It looks a lot like many other landing pages on the internet, but it's our landing page.

So, please do have a look, and if this email reminds you that we exist, then 👋🏻 HELLO! It's so nice to have you here. If you want to talk to me, or possibly Doc, or possibly Vicky, about Vito for events (or those other use-cases), then have a look at that page and book a call. I love chatting with you all.

Until next time, when I think we'll have a new feature to share.

💛💙

—Paul

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