Welcome to Nonprofit Megaphone's monthly newsletter!
We are delighted to share what we are working on, resources to help your
organization, and a little bit about the clients with whom we are privileged to work.
3 Reasons to Use Web Content for Marketing Your Nonprofit
Does your blog or website get updated regularly? Perhaps it is time to add more content. Let’s explore why this strategy might be one of the best ways to grow your online presence as a nonprofit organization. Consider these 3 reasons to use web content for marketing your nonprofit:
1. Build trust with your target audience. 2. Rank higher in Google search results with topical authority. 3. Use SEO to raise awareness about your mission.
This month, our remote team traveled together to Wimberley, TX for our annual company retreat. We did team bonding exercises, professional development and even got the chance to experience some fun activities along the way!
(From left to right) Sulvā Dow, Heidi Longueuil, Melanie Pellicani, Sasha Drummond, Sabrina Howard, and Katie Muir
(From left to right) Dom Lincoln, Jenna Ross, Donna-Marie King, Amber Snow, Melissa Swanson, and Grant Hensel
Our team had so much fun and we look forward to sharing our retreat next year!
OFFICE CLOSURE:
May 30
Heads up that we will be closed for Memorial Day. We will return to normal operations on Tuesday, May 31st. :)
Content Corner
Make Evergreen Content Part of Your Blog Strategy
Evergreen content—content that remains fresh and relevant for readers long after being published—is an essential element of a successful SEO strategy. It’s also a crucial factor for ranking with Google’s algorithm. Not all your content needs to be evergreen. It’s equally vital to assure your audience that your organization has its finger on the pulse of current trends impacting its mission. However, evergreen content is optimized to endure the test of time.
Why Evergreen Content Is Important
It draws organic traffic to your site, meaning people find your site on a search results page rather than through a paid ad.
It reduces bounce rates by keeping your blogs relevant and keeping visitors on your page longer
Examples of Evergreen Content
Ultimate guides
Top tips on a subject
“How to” tutorials
Lists
FAQs
Case Studies
Examples of Non-Evergreen Content
Current trends
News articles
Holidays
Rapidly changing statistics
3 Tips To Create Quality Evergreen Content
Use keyword research to find evergreen topics with high-volume traffic.
Avoid specific dates and events.
Keep evergreen content updated.
Evergreen content is timeless, providing valuable information to your visitors. It’s a great way to position your organization as an authority and should be an important component of your content marketing plan.
Check it Out!
Nuclius knows the struggle of getting your website to convert, and using admin systems that constantly frustrate your team.
Their goal is to get you out of your tech struggles with an offer that's BETTER THAN FREE! After a free consultation, Nuclius will make a custom plan to fix or rebuild your website and/or your team admin systems to save you money and increase your donations–and they only get paid if you succeed.
Nuclius has already helped many organizations raise money, improve their branding, and save tens of thousands in overhead and technology costs. If you are a 501(c) nonprofit that is struggling with any aspect of your tech, work with Nuclius to get real digital transformation.
