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DECEMBER 2021 
Welcome to Nonprofit Megaphone's monthly newsletter!
We are delighted to share what we are working on, resources to help your
organization, and a little bit about the clients with whom we are privileged to work.
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Thank-You Letters for Nonprofit Donations

Spruce up your thank you letters for end-of-year giving!

Everyone likes fun mail — the type of correspondence that doesn’t demand a response or anything in return. You can do this for your donors through thank-you letters for nonprofit donations.

Does your nonprofit send thank-you letters to contributors? What do you do after someone makes a gift to your nonprofit? Of course, you process the payment. But what about after that? The next thing to do is to ensure the contributor receives a proper thank-you letter. It’s a chance to make a supporter feel appreciated. This kind of positive interaction improves donor retention and can have a long-term impact on your nonprofit’s growth.A well-written thank-you letter can get the relationship with your contributors off to a good start and lead to additional giving in the future. Retaining existing supporters requires fewer resources than gaining new ones. Thank-you letters for nonprofit donations are low-cost tools that can garner a big return on donor retention.
CLICK TO READ MORE!
EVENTS

Join us and special guest,
GivePanel, to learn how nonprofits are utilizing Facebook fundraising to drive new donor acquisition and revenue growth!  
NONPROFIT JENNI’S HOLIDAY SHOPPING GUIDE

Make a positive impact with your gifts this holiday season! Check out “Gifts That Give Back” to help shoppers support great causes during the holiday shopping season.
NPM OFFICES CLOSED
December 24 - 31 

We will be closed December 24th to 31st to enjoy some downtime with our families. Emails will be responded to when we are back in the office on Monday, January 3rd.
CONTENT CORNER
The Power of
Quality Content


If you’re looking for the best way to drive traffic to your website, focus on creating quality content. Think of it as the fuel of Google’s search engine. Google’s search algorithms are designed to present relevant and authoritative content quickly to searchers. Google awards quality content that helps them reach that goal. With that in mind, Google’s advice is simple: focus on ensuring you deliver the best content you can. 

Quality is the keyword, and when it comes to content for Google, quality is not subjective. Google is very clear about what it considers quality content. Google determines quality content by how successfully your website demonstrates E-A-T: Expertise, Authoritativeness, and Trustworthiness. 

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Expertise
Does your content highlight your knowledge, experience, and expertise to add value to the general knowledge of the internet? 


Authoritativeness
Does your content establish your organization is an authority on the subject?

 
Trustworthiness
Are the claims you present substantiated? For example, do you cite sources and include internal/external cross-links to related content? 


It all comes down to meeting the needs of the user. If they don’t find what they’re looking for on your page, you’ve lost a conversion opportunity, so make your content work for you.

BEHIND THE SCENES
We are proud of our team at NPM and love to sing their praises whenever we have the opportunity. this month, we are pleased to introduce you to...

Abby James
Senior Account Manager/Team Lead

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What kind of work you do for NPM?

As the Senior Account Manager, I not only manage the Google Ads Grant accounts for a selection of our clients, I also work closely with the other Grant Managers on our team to maintain our client’s happiness and continued partnership with NPM! I collaborate with clients and team members to find solutions and opportunities for all of our clients. It is part of my job, and everyone’s at NPM, to help our clients successfully utilize the Google Grant forever!
"Think about all the elements on your landing pages when optimizing your website and keep pages
reader-friendly, easy to navigate, informative, and free of clutter. "
What do you like about the work that you do for NPM?

I love getting to know our nonprofit partners personally and learning more about the amazing work they are all doing for their communities, large and small. The “boots on the ground” at nonprofits make such a difference in so many lives - I am in awe of them all! Just knowing that I can help them succeed in their missions and reach those they can help is so rewarding. And I thoroughly enjoy working with everyone at NPM. They are such caring, brilliant people!

Is there an interesting "Behind The Scenes" story you would like to share?
 
We are all very much invested in the success of our clients. We root for them on the sidelines, we share their inspiring stories, and band together to help each one make the most out of the Google Grant. We now have over 530 clients but I can say with 100% guarantee that each one of those clients is backed by the entire NPM team. 

What is some advice that you would give to future and current clients?

Google gives keywords and ads a Quality Score, but what some people don’t realize is that that score also includes your landing page. A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword compared to other advertisers. I would advise future and current clients to think about all the elements on their landing pages when optimizing their website and keep pages reader-friendly, easy to navigate, informative, and free of clutter. And don’t forget the Call To Action on your pages! And as always, reach out to your Grant Manager if you have any questions. We are all happy to help!
NPM Blog:
Best Practices
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