“As a British-Indian journalist, I’ve always been interested in offering a different perspective on South Asian culture – bringing greater nuance to the way stories from the region and its diaspora are covered and considering the exciting cultural phenomena emerging from it on their own merit. I started Clove to do just that.
“The Indian subcontinent is home to almost a quarter of the world’s population, and its diaspora is spread far across the globe. It’s a diverse, culturally vibrant and increasingly influential part of the world. Yet, in the West, that part of the world still tends to be viewed in quite simplistic terms and stories that are covered generally fit familiar narratives – the clash between tradition and modernity, the side-effects of rapid development or the exoticism and quaintness of its culture.
I hope the magazine will shed light on the diversity and complexity of South Asian culture and bring to the fore some talented writers and photographers, as well as exploring the inextricable interconnectedness of the modern world – all in what I believe is a lively, entertaining and visually compelling format.”
