Hello everyone, and welcome to our new subscribers — it’s great to have you here. 

Hello everyone, and welcome to our new subscribers — it’s great to have you here.

By way of a brief introduction, I’m Doc, the co-founder and COO of Team Tito, makers of Tito and, now, Vito.

This newsletter is an experiment of sorts: Paul and I send emails to each other, with you lovely people bcc’d. Please do hit reply if you’d like to talk to me about anything I cover below.

Oh and earlier today I added a page on our website to view the newsletter archives — there’s just one in there from last week at the moment but I’ll update it regularly.


Hey Paul,

> How long has it been, now, since we started working together? More than 10 years, but who's counting?

I actually spent way too long trying to figure this out. We had met in 2010 just after I moved to Ireland and attended your (un)funconf event (the actual event having been postponed when a volcano erupted). The Dogpatch Labs office was where we started working together and that opened in September 2011. So maybe October that year? A decade feels like a milestone, maybe we’ll be able to reminisce in-person over lunch by then...

Thanks for posting the investment news last week. It was really nice to see all the messages of support on Twitter, and Jason’s blog post really surprised me.

I have to say, I much prefer this style of writing than a more formal blog post. They feel easier to write. But I suppose there’s nothing stopping blog posts being more casual... it doesn’t always have to be about the content marketing and the funnel and metrics and all that. I mean, kudos if you do it but it’s never felt particularly right for us as a company.

It’s great that you’ve signed up to so many online events. To be honest, I haven’t! I’ve attended a few live online workshops but they’ve been Zoom-based and (albeit with bias) it’s been a fairly bad user experience allround regardless of how good the content has been.

What I have been enjoying is Twitch, particularly in relation to one of my lockdown hobbies. I think a lot of people still associate the platform with gamers, but there’s also a bunch of other categories of things that people stream. It obviously depends on the streamer, but I’d happily have a 2 or 3 hour stream on in the background while doing other things. It’s relaxed and casual content. I’m into it.

But following a content creator on Twitch has its issues. The stream is interrupted with ads if you’re not subscribed. At the end of the stream, you might get a VOD (video on demand) that you can play back but not always and they disappear after a while. There is usually an associated Discord server for conversations and updates, YouTube for different types of video content from the same creator... it‘s tough to keep up. And on each of these platforms I know I’m being tracked and analysed in the background. It’s... icky.

I’m certainly not suggesting that we can or should compete with these behemoth platforms. But I do see some ways that Vito can be used that would solve some of these problems. Maybe not right now, but hopefully in the future.

Did you pick up any lockdown hobbies in the last year?

Speaking of more casual content, I’m intrigued about your suggestion today to run a regular “Office Hours” stream on Vito for folks to hop into if they have questions. We might just try one this week if we can find a time that works... I’ll tweet about it anyway, but perhaps we could ask folks to drop us a message if they’re interested?

Anyway, I think I’ve rambled enough for now. Enjoy the rest of the day and we’ll speak soon.

— Doc


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